Trending Auto RETAIL News

How and Why to Supercharge CRM Use

How and Why to Supercharge CRM Use

By Phil Spagnoli, Regional Sales Director, Elead Norm walks into Cheers and what do we hear? A resounding “NORM!” I think it’s true that “sometimes you want to go where everybody knows your name.” I bet your customers want the same recognition. After all, we’re in the...

Where Are the Auto Dealer Compliance Officers?

Where Are the Auto Dealer Compliance Officers?

By Travis Peterson, Product Owner, One View It has been about five years since I worked as a controller in a dealership, and many things have changed in the auto industry since then. One thing I am surprised to see what has not changed is the lack of designated...

Digital Dealer Featured Sessions

Digital Dealer Featured Sessions

Join us for Digital Dealer Tampa – a hybrid event, held at the Tampa Convention Center, June 8-10, 2021, with a virtual component. From hybrid options (onsite and online access) to virtual-only participation, there are many ways to learn, network, and be a part of the...

How Facebook’s Feud With Apple May Impact Auto Dealers

How Facebook’s Feud With Apple May Impact Auto Dealers

By Matt Copley, Director, Product Marketing and Sales Enablement, PureCars For years, Facebook has been a powerful resource for auto retailers who have leveraged the social platform’s ability to drive and target advertisements that are uniquely and individually...

Who’s Driving Technology Choices – Dealers or DMS Providers?

Who’s Driving Technology Choices – Dealers or DMS Providers?

By Mike Trasatti, CEO, DealerBuilt The one trait that has helped most in business this past year is the ability to be nimble. As the pandemic played out, with varying and highly localized impacts, and as customer behaviors shifted, each dealer had to quickly adapt. A...

The Power of Distinguishing Between Buyers and Browsers

The Power of Distinguishing Between Buyers and Browsers

By Chase Abbott, Vice President, Sales - Dealer Software Solutions Dealertrack DMS, Dealer.com, VinSolutions & Xtime, Cox Automotive When your business invests significant time and effort into capturing and pursuing opportunities, a low close rate is frustrating...

The Costly Mistake of Manual BDC Processes

The Costly Mistake of Manual BDC Processes

By JoAnn Bedenbaugh, Sales Director, Voile Marketing and lead-generating activities take tons of time and money. Unless you automate them. Marketing automation can increase sales by as much as 33%, according to an article in the Harvard Business Review. Chalk those...

3 Tax Strategies to Maximize Reinsurance Profits Now

3 Tax Strategies to Maximize Reinsurance Profits Now

By Dave DeCredico, Senior Vice President, Business Performance, APCO Holdings/ EasyCare Historically, dealer participation programs (DPPs), or “reinsurance” programs as they are generically referred to, executed with appropriate substance, sustain favorable tax...

4 Tips for a Multichannel Marketing Strategy

4 Tips for a Multichannel Marketing Strategy

By Damon Sefa, Director of Client Services, Elead Newspaper and TV are the traditional giants of a dealership marketing strategy. But relying solely on these two channels constricts your reach. Every year, fewer people gravitate to the traditional, and new avenues...

DMS Negotiations Tips & Tricks

DMS Negotiations Tips & Tricks

By Travis Peterson, Product Owner, One View You just paid another huge DMS bill, or you heard about a great new system from your 20 Group, or you want better support. There are many reasons dealers decide to switch DMS providers. Whatever the reason, it’s a major...

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