Winter is coming. And most likely, so is Lockdown 2.0. The harsher weather, combined with continued COVID-19 restrictions, may mean physical traffic will decline significantly for months to come. And that means digital disruption will hit another massive inflection point. Simply put, vehicle sellers must maximize their website in every way with the best retail strategies, leaving no stone unturned in the effort to engage and convert every active shopper.

The dealership website is now the storefront and the showroom; a dealership’s best and perhaps only source of traffic and competition will be fierce. Devin Daly, SpinCar’s CEO and Co-Founder will share the retail strategies dealerships can use to ensure they survive – and thrive – in 2021.

In this webinar, you’ll learn strategies to create a digital lot that is as engaging and informative as your physical lot, and uncover the keys to getting vehicles online faster, with increased high-quality imaging, interactivity, and personalized content.

Primary Learning Objectives:

1. Learn practical strategies to maximize your virtual showroom during lockdowns and the winter season.
2. Discover easy steps to significantly improve and streamline inventory imaging quality and interactivity.
3. Gain insight into digital merchandising best practices proven to increase engagement and conversion.
4. Understand how to harness digital footprints to proactively address shopper needs.

Speaker:

Devin Daly

Devin Daly

CEO & Co-Founder, SpinCar

Devin Daly is an accomplished technology executive and keynote speaker. He is the CEO and Co-Founder of SpinCar, the global leader in digital automotive merchandising technology. Before founding SpinCar, Devin was focused on helping large fashion and eCommerce brands like Louis Vuitton and Converse leverage interactive merchandising capabilities to optimize their business performance. Devin’s experience in working with thousands of auto retailers, wholesalers, resellers and OEMs across more than 30 countries has provided him with unique insight into the challenges facing today’s vehicle sellers and the advanced capabilities needed to succeed in the industry.

Author: Digital Dealer

Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry. Write for Dealer Magazine & DigitalDealer.com and share your insight with automotive dealerships across the U.S.!