SALES & VARIABLE OPS
From the Cautious to the Well-Versed: Understanding Car Shopper Types to Improve Sales
By Chase Abbott, Vice President, Sales - Dealer Software Solutions Dealertrack DMS, Dealer.com, VinSolutions & Xtime You know the importance of matching customers to the right car. But do you understand the personality traits that lead shoppers to the vehicle? To...
Texting Dos and Don’ts at Your Dealership
By Billy Reynolds, Regional Vice President, Elead What’s the most iconic noise of our time? I’d argue it’s the text message alert sound associated with the iPhone. No matter where you are – the grocery store, Home Depot, a wedding – if you play this sound, people...
How and Why to Supercharge CRM Use
By Phil Spagnoli, Regional Sales Director, Elead Norm walks into Cheers and what do we hear? A resounding “NORM!” I think it’s true that “sometimes you want to go where everybody knows your name.” I bet your customers want the same recognition. After all, we’re in the...
Digital Dealer Featured Sessions
Join us for Digital Dealer Tampa – a hybrid event, held at the Tampa Convention Center, June 8-10, 2021, with a virtual component. From hybrid options (onsite and online access) to virtual-only participation, there are many ways to learn, network, and be a part of the...
Drive Productivity and Revenue with Clean Organized Data in Your BDC
Clean, organized data will help you achieve more productivity and revenue from your BDC. You may not even realize your data is dirty, or disorganized.
Update to CDC Guidelines Causes Auto Dealers to Re-Evaluate Vehicle Sanitizing
By Sean Reyes, Chief Marketing Officer, Recall Masters Over the last year, any business that remained open did everything possible to reassure customers their premises were safe and followed the latest CDC COVID guidelines. Social distancing, masks, and disinfecting...
The Power of Distinguishing Between Buyers and Browsers
By Chase Abbott, Vice President, Sales - Dealer Software Solutions Dealertrack DMS, Dealer.com, VinSolutions & Xtime, Cox Automotive When your business invests significant time and effort into capturing and pursuing opportunities, a low close rate is frustrating...
The Costly Mistake of Manual BDC Processes
By JoAnn Bedenbaugh, Sales Director, Voile Marketing and lead-generating activities take tons of time and money. Unless you automate them. Marketing automation can increase sales by as much as 33%, according to an article in the Harvard Business Review. Chalk those...
Build Back a Winning Sales Team
By Phil Spagnoli, Regional Sales Director, Elead Many dealers reduced the size of their sales teams in 2020, but as things return to normal, they’ll once again be on the hunt for new talent. Hiring and retaining good salespeople has always been a challenge, even in...
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