Marketing & Advertising

Navigating 2021: The Three Things Your Dealership Must Do

Navigating 2021: The Three Things Your Dealership Must Do

By Chris Martin, SVP of Customer Development, Client Command "I can't change the direction of the wind, but I can adjust my sails to always reach my destination." - Jimmy Dean While we are sitting in a vastly different position than we were a year ago, for many of us...

Digital Dealer Featured Sessions

Digital Dealer Featured Sessions

Join us for Digital Dealer Tampa – a hybrid event, held at the Tampa Convention Center, June 8-10, 2021, with a virtual component. From hybrid options (onsite and online access) to virtual-only participation, there are many ways to learn, network, and be a part of the...

How Facebook’s Feud With Apple May Impact Auto Dealers

How Facebook’s Feud With Apple May Impact Auto Dealers

By Matt Copley, Director, Product Marketing and Sales Enablement, PureCars For years, Facebook has been a powerful resource for auto retailers who have leveraged the social platform’s ability to drive and target advertisements that are uniquely and individually...

The Power of Distinguishing Between Buyers and Browsers

The Power of Distinguishing Between Buyers and Browsers

By Chase Abbott, Vice President, Sales - Dealer Software Solutions Dealertrack DMS, Dealer.com, VinSolutions & Xtime, Cox Automotive When your business invests significant time and effort into capturing and pursuing opportunities, a low close rate is frustrating...

4 Tips for a Multichannel Marketing Strategy

4 Tips for a Multichannel Marketing Strategy

By Damon Sefa, Director of Client Services, Elead Newspaper and TV are the traditional giants of a dealership marketing strategy. But relying solely on these two channels constricts your reach. Every year, fewer people gravitate to the traditional, and new avenues...

Reaching Consumers with an Omnichannel Approach

Reaching Consumers with an Omnichannel Approach

Phone and email are the titans of customer communications and most likely form the backbone of your business development. But you cannot rely solely on these forms of communication as customers today expect to be able to converse with you across various channels.

The Story Vroom’s Ad Isn’t Telling for Retailers

The Story Vroom’s Ad Isn’t Telling for Retailers

Online used car retailer Vroom bought its first Super Bowl ad to introduce the company to the hundreds of millions of fans that watched the game this year. Its purpose was to discuss the painful process of the lengthy time it takes to buy a car at a dealership.

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