by Alissa Frey | Jun 20, 2021 | Dealer Ops & Leadership, Marketing & Advertising, Sales & Variable Ops, Trending Industry News
By Chris Martin, SVP of Customer Development, Client Command “I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.” – Jimmy Dean While we are sitting in a vastly different position than we were a...
by Alissa Frey | May 17, 2021 | Dealer Ops & Leadership, Marketing & Advertising, Sales & Variable Ops, Trending Industry News
The Digital Dealer June 2021 conference & expo will bring the latest trends, emerging technologies, strategies, and solutions to the forefront. Here are just a few of the top trends and topics that you can learn about this June: 1. Streaming TV: Running Successful...
by Alissa Frey | May 3, 2021 | Dealer Ops & Leadership, Marketing & Advertising, Sales & Variable Ops, Trending Industry News
Join us for Digital Dealer Tampa – a hybrid event, held at the Tampa Convention Center, June 8-10, 2021, with a virtual component. From hybrid options (onsite and online access) to virtual-only participation, there are many ways to learn, network, and be a part of the...
by Alissa Frey | Apr 26, 2021 | Marketing & Advertising, Trending Industry News
By Matt Copley, Director, Product Marketing and Sales Enablement, PureCars For years, Facebook has been a powerful resource for auto retailers who have leveraged the social platform’s ability to drive and target advertisements that are uniquely and individually...
by Alissa Frey | Apr 25, 2021 | Marketing & Advertising, Sales & Variable Ops, Trending Industry News
By Chase Abbott, Vice President, Sales – Dealer Software Solutions Dealertrack DMS, Dealer.com, VinSolutions & Xtime, Cox Automotive When your business invests significant time and effort into capturing and pursuing opportunities, a low close rate is...
by Alissa Frey | Apr 19, 2021 | Marketing & Advertising, Trending Industry News
By Damon Sefa, Director of Client Services, Elead Newspaper and TV are the traditional giants of a dealership marketing strategy. But relying solely on these two channels constricts your reach. Every year, fewer people gravitate to the traditional, and new avenues...
